This is the main reason that developing the right habits is so crucial. However, I’d argue that we can create our own accumulative advantage with the choices we make and the small actions we take. The effect creates a growing separation between two people who started at the same place but end in very different places due to the increased accumulative advantage over time. Accumulative Advantage is defined as a small advantage at the beginning of something, such as kindergarten, which becomes a little difference that leads to an opportunity that makes a bigger difference a bit bigger, and that edge in turns leads to another opportunity, which makes that initial small difference even bigger. In “The Matthew Effect” chapter of Outliers, accumulative advantage does center around initial circumstances and the benefits they provide. This is true in nature – out of 16,000 different tree species in the Amazon remarkably 227 hyper dominant tree species make up nearly half of the rainforest – just as much as it’s true when applied to human abundance – 8.4% of the world’s population controlled 83.3 % of the world’s wealth in 2013. ![]() What begins as a small advantage gets bigger over time and contributes to the ultimate disparity in success. This is the magical power of accumulative advantage. That tiny difference in performance can lead to extremely unequal results when repeated over time. What the 1% have in common, and you may have heard this before, is that they were just a tiny bit more prepared, a tiny bit more driven, a tiny bit more disciplined. While most would try to excuse their lackluster life by thinking that it’s a result of circumstances, let’s be honest. Ironically, regardless of the definition, it’s still much easier to fall into the 99%. Those people might have a different definition of what success looks like and means to them. There are plenty of people that don’t want to be the next Steve Jobs or Richard Branson or even Lady Gaga for that matter. ![]() Let me begin by clearly stating that success is extremely subjective. Many success gurus talk about it repeatedly yet, after hearing the same message, many people still fall into the 99% and fail to build a successful life. ![]() We hear a lot about how (out of all the people in the world) only 1% make it and the other 99% wish they did. Today we’ll examine accumulative advantage and how we can leverage it to kick start our brain hacking and help us accomplish our goals. Yesterday we explored the brain hacking power of focusing on your WHAT and WHY instead of the HOW. As we wrap up the Brain Hacking series, I simply couldn’t wait to share Brain Hacking Kick Start Tip #2.
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